An unlikely Chinese New Year reunion.
Project Goal:
In 2020, we set out to tell the story of a single mother who takes her child to work—as a taxi driver, and how three generations of ideals and realities collide.
Summary:
We thought about what it means to the various generations of people in China who have experienced exponential growth in a very short period of time. There's bound to be lot of invisible gaps brewing within families and society as a result. It's a short film about the differences that come between mothers and daughters through three different angles, and three different generations.
Outdoor banners were seen across China.
WeChat post of the main film.
A look behind the scenes in a followup post.
Behind the scenes with Director Theodore Melfi and Cinematographer Lawrence Sher.
Users were able to get an up close and comprehensive look at how the film was captured.
Social posts appeared on Tencent, Youku, iQiyi, and Douyin.