is a Creative Director.
20 ways to showcase 20 patents over 20 years of innovation
Project Goal:
To mark IBM's 20 year winning streak of securing thousands of patents, and showcase them around their timeless mantra, THINK.
Summary:
Since patent documents don't look like much, we had to turn them into something more palatable and visually arresting. Two decades worth of IBM patents were shortlisted down to 20. Creative teams in five continents began reinterpreting abstract diagrammatic flow-charts and legalese into 20 unique posters. Pieces of art that could hang on walls to mark the past and shape the future. Made to inspire IBMers, and the world, to THINK.
