Pigeon holes aren’t really my thing.
Experienced creative professional with a demonstrated history of creating strategically-sound work for a wide variety of clients. From social media campaigns, to through-the-line work, and new business pitches. Helping brands move the needle for close to 20 years in both Advertising and Graphic Design. A strong communications and marketing professional skilled in Copywriting, Digital & Social Advertising, Traditional Advertising, and Integrated Marketing.
A polymath that’s trained as a French Pastry Chef, and skilled in Graphic Design, Typography, and Illustration. In essence, a strategic thinker who feels more at home outside the comfort zone.
May or may not cook for you at some point. Who knows?
Awards
2025 Cannes Lions Awards—Creative Effectiveness, Grand Prix Apple, ‘Shot on iPhone’
2021 SPIKES ASIA AWARDS—CINEMATOGRAPHY, SILVER Apple, ‘Daughter’
2021 SPIKES ASIA AWARDS—DIRECTION, SILVER Apple, ‘Daughter’
2019 ONE SHOW GREATER CHINA AWARDS—FILM & VIDEO, VIRAL VIDEO, GOLD Apple, ‘The Bucket’
2019 ONE SHOW GREATER CHINA AWARDS—BRANDED ENTERTAINMENT, BRANDED VIDEO & FILM, GOLD Apple, ‘The Bucket’
2019 ONE SHOW GREATER CHINA AWARDS—CRAFT, VIDEO DIRECTION/EDITING/CINEMATOGRAPHY, SILVER Apple, ‘The Bucket’
2019 EFFIE AWARDS GREATER CHINA—BRANDED CONTENT, BRONZE Apple, ‘The Bucket’
2019 EFFIE AWARDS GREATER CHINA—ELECTRONIC GOODS, GOLD Apple, ‘The Bucket’
2019 SPIKES ASIA AWARDS—ENTERTAINMENT: FICTION & NON-FICTION FILM, 5 – 30MINS, BRONZE Apple, ‘The Bucket’
2019 SPIKES ASIA AWARDS—INTEGRATED, SILVER Apple, ‘The Bucket’
2019 SPIKES ASIA AWARDS—FILM CRAFT: CINEMATOGRAPHY, BRONZE Apple, ‘The Bucket’
2015 AD AGE B2B AWARDS—BEST MICROSITE IBM, ‘Singapore 60/60 Exhibit’
2013 CSS DESIGN AWARDS—WEBSITE OF THE DAY, WEBSITE OF THE YEAR IBM, ‘Singapore 60/60 Exhibit’
2013 CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY—BRONZE IBM, ‘THINK Patent Posters’
2013 LONDON INTERNATIONAL AWARDS—POSTER, ART DIRECTION CAMPAIGN, BRONZE IBM Worldwide, ‘THINK Patent Posters’
2013 SPH INK AWARDS—BEST INTEGRATED CAMPAIGN AWARD, SILVER IBM Singapore, ‘Evidence’
2011 SPIKES ASIA AWARDS—USE OF MEDIA, BEST USE OF DIGITAL MEDIA IN ONLINE ADVERTISING, SILVER Burger King Singapore, ‘Make it even better’
2011 EFFIE AWARDS SINGAPORE—AUTOMOBILES/VEHICLES/AUTOMOTIVE AFTERMARKET, CAMPAIGN, BRONZE BMW Asia, ‘Are you a Real Driver?’
2009 DIGITAL MEDIA AWARDS ASIA—ONLINE ADVERTISING, CAMPAIGN, GOLD P&G Australia, ‘Hi-Fibre Anything’
2004 SINGAPORE CREATIVE CIRCLE AWARDS—GRAPHIC DESIGN, MERIT Lasalle-Sia College of the Arts,‘Forty Flavours’