is a Creative Director.
Breathing new life into the aging 3 Series.
Project Goal:
The BMW 3 Series was on it's last legs in its 5 year design cycle and the client needed to give it another boost.
Summary:
Getting a car in Singapore is a priviledge meant for the few due to the high costs of car ownership. To get behind the wheel of a BMW is not just a status symbol, but a statement about what's important to you in a car. Driving for driving's sake. We wanted to speak to fans of automobiles and create a tribe of real drivers. What better way to do that than by getting them inside the Ultimate Driving Machine?
