BK Snacking Quick Pick

How do you launch a new snacking menu that consists of 32 products? More importantly, how do customers decide what to get when faced with such an overwhelming amount of deliciousness?

You leave it to chance, and a puppy. A clairvoyant Octopuppy to be exact.

Here are some of the BK Snacking Quick Pick results' announcements on YouTube. 

Flame Grilled. Not Fake grilled.

When it comes to chicken burgers, Burger King flame grills their chicken patties while others would resort to the quick and easy deep-fry method. So when a notable competitor decides to play with fire and start 'grilling' their chicken patties, Burger King took notice. The problem was, the competition did not actually grill their patties with flames, but many were lead to think that they were. A line was crossed, and Burger King decided to go all out on a chicken war against the Goliath. 

Never Chicken Out

Burger King had eight different delicious ways to enjoy chicken, but the customer had zero knowledge about their existence. That was a problem, and this is how we fixed it.

BK Shots

What do you do when you have to launch a new burger that's really two tiny burgers conjoined at the hip like siamese twins that you can split and share with a friend, is easy on the waistline, wallet, and allows you to exercise portion control? You target women while being cheeky about it.