Yellow Fin Horse: The Restaurant that Took Forever
Project Goal:
Announce the oft-delayed opening of the fine-dining restaurant, build its Instagram account from scratch, and get customers through the door.
Summary:
Covid, staffing and construction related delays have marred the much anticipated opening of the quirkily named Yellow Fin Horse. It was inching towards becoming a laughingstock in the industry.
We decided to own it.
We put Head Chef Jun Wong on the spot, and in the spotlight, as we asked her peers in the business to roast her over a period of three weeks on Instagram Reels. New followers were found, reservations were made, and the online roasts were all in good fun.
Most importantly, the restaurant actually opened.
Industry big wigs, friends of Head Chef Jun, brought their spiciest hot takes.
The Head Chef retaliates.
In the end, it was all in good fun as the industry peers send their well wishes for the grand opening.