Heineken Strangers to Friends

Project Goal:

In Singapore, a notariously high pressure society known for its abysmal work-life balance, the country needed to take a break. Heineken wanted to provide a little nudge.

Summary:

There's nothing quite like beer-o'clock to help an overworked country let its collective hair down. Heineken wanted to be there when it happens and remind people that an ice-cold one is the best way to bring people closer together. Especially when it's as tasty as a Heineken. A series of outdoor posters were created to talk about how Heineken can be the social lubricant to open up your social circle, and subsequently, your world.