IBM Singapore 60/60
A company with a 60 year long history in a 48 year-old country, looks back in time with an eye to the future.
Some current buzz around the web:
Won Ad Age Best BtoB Microsite for 2015:
http://adage.com/article/btob/ad-age-names-btob-award-winners-2015/296607/
At the CSS Design Awards, it picked up Website of the Day and recently won Website of the Year:
http://www.cssdesignawards.com/sites/ibm-sg-60-60-exhibit/23908/
Added to the public shortlist on FWA:
http://www.thefwa.com/shortlist/ibm-singapore-60-60-exhibit
Got good reviews at the AWWWARDS:
http://www.awwwards.com/best-websites/ibm-singapore-60-60-exhibit
Top 6 this past week on Best Ads:
http://www.bestadsontv.com/ad/58535/IBM-IBM-Singapore-6060-Exhibit
Campaign Brief Asia:
http://www.campaignbriefasia.com/2013/11/ogilvy-mather-singapore-develo.html
DesignLicks:
http://www.designlicks.com/website/singapore-ibm-6060-exhibit-17543
Mumbrella Asia:
http://mumbrella.asia/2013/11/ibm-marks-60-years-singapore-nostalgic-digital-campaign/
IBM Think Posters.
20 ways to showcase 20 patents over 20 years of innovation. (Bronze Lion at Cannes 2013)
IBM goes to Africa
IBM launches in a continent that thinks that the company is still in the business of making typewriters.
IBM in China. Ancient Wisdom, Modern Medicine.
A story of how IBM helped a hospital in Guangdong, China bring two disparate medical practices together.
Traditional Chinese Medicine (TCM) is collection of medical practices handed down over 5,000 years. While it plays a major part in alternative medicine around the world, it actually accounts significantly for health care in China. Integrating this tradition with modern Western medicine presents both a huge opportunity and a huge challenge to hospitals.
IBM in Singapore. IBM Watson gets a job in banking.
How does a bank ensure that it is giving the best financial advice possible? By having the world's most intelligent computer help advice the bankers.
DBS is using IBM Watson to peel through global market information and empower bankers to give the most relevant and accurate financial advice to their clients. To learn more, go to http://bit.ly/1oYx861 #MadeWithIBM
IBM in SIngapore. Fighting disease with predictive modelling.
A look at how IBM helped the National Environment Agency in its fight to snuff out dengue fever with data.
Singapore's National Environment Agency is using predictive models to track dengue fever outbreaks and help save lives. To learn more, go to: http://ibm.co/1j8qoyV #MadeWithIBM